Our visualize team works closely with each client in creating the most successful business identity (brand) possible for your business or organization. We have developed proven systems to help you as the client — as well as ourselves as the designers — to best understand what is needed to create the most successful presentation for your company!
Below are just a few examples of recent, successful brands designed for our clients:
We went from a watercolor direction for the look and feel of the art, as a softly creative approach to a very delicate subject. We felt it was important to make it colorful so it attracts the eye and causes the viewer who needs it to WANT to approach it, rather than a somber, corporate, and more typical nonprofit brand direction. As well, we used a window frame idea, with the helping hands showing as “out of the box” (in green for an earthy, grounded, and calm feeling of the helper), shown to be releasing and offering ‘peace’ (the dove/olive branch, in blue tones for peace, calm) to the desperate hand IN the box (orange for passion, emotion), which is reaching desperately for the peace and help — but only one hand reaching for the peace, to represent the reticence that a suicidal person also feels. They WANT help, but they have the facade that they are “OK” at the same time, hanging on to themselves too. We used a hand-drawn font type as well, again to work with the creative and compassionate feeling of the image, making the whole presentation more approachable while also being professional looking.
